Company Profile

Bejing

Franchised Stores:13

Direct Stores:33

Shanghai

Franchised Stores:5

Direct Stores:46

Tianjin

Franchised Stores:1

Direct Stores:3

Chongqing

Franchised Stores:6

Direct Stores:15

Henan

Franchised Stores:8

Direct Stores:6

Shandong

Franchised Stores:17

Direct Stores:5

Shanxi

Franchised Stores:5

Direct Stores:4

Anhui

Franchised Stores:0

Direct Stores:5

Hubei

Franchised Stores:9

Direct Stores:13

Hunan

Franchised Stores:4

Direct Stores:4

Jiangsu

Franchised Stores:39

Direct Stores:9

Sichuan

Franchised Stores:2

Direct Stores:10

Guizhou

Franchised Stores:2

Direct Stores:0

Yunnan

Franchised Stores:5

Direct Stores:0

Guangxi

Franchised Stores:2

Direct Stores:1

Xizang

Franchised Stores:1

Direct Stores:0

Zhejiang

Franchised Stores:15

Direct Stores:10

Jiangxi

Franchised Stores:7

Direct Stores:0

 

Guangdong

Franchised Stores:18

Direct Stores:14

Fujian

Franchised Stores:7

Direct Stores:1

Hainan

Franchised Stores:0

Direct Stores:5

Jilin

Franchised Stores:1

Direct Stores:8

Liaoning

Franchised Stores:8

Direct Stores:0

Hebei

Franchised Stores:7

Direct Stores:0

Xinjiang

Franchised Stores:5

Direct Stores:0

Gansu

Franchised Stores:1

Direct Stores:0

Qinghai

Franchised Stores:2

Direct Stores:0

Shanxia

Franchised Stores:7

Direct Stores:9

Heilongjiang

Franchised Stores:2

Direct Stores:0

  • beijing
  • shanghai
  • tianjin
  • chongqing
  • henan
  • shandong
  • shanxi
  • anhui
  • hubei
  • hunan
  • jiangsu
  • sichuan
  • guizhou
  • yunnan
  • guangxi
  • xizang
  • zhejiang
  • jiangxi
  • guangdong
  • fujian
  • hainan
  • jilin
  • liaoning
  • hebei
  • xinjiang
  • gansu
  • qinghai
  • Shanxi
  • ningxia
  • heilongjiang
  • neimenggu

Beauty Farm is a leading comprehensive beauty and health management platform in China.

Established in 1993

Established in 1993, Beauty Farm is a leading comprehensive beauty and health management platform in China. Our diversified service offerings cover beauty and wellness services, aesthetic medical services as well as subhealth medical services. We were successfully listed on the Main Board of the Hong Kong Stock Exchange (stock code: 02373.HK) on January 16, 2023.

Over 400 Stores

We have a diversified brand matrix, including flagship brand Beauty Farm(美麗田園), Palaispa(貝黎詩), CellCare(秀可兒),and Neology(研源). We have built a national store network of over 400 stores and serve over one million customers annually.

Unique Dual- Beauty business Model

Beauty Farm has developed a unique business model in the past 30 years, the “dual-beauty model”. We attract quality customers through our nationwide beauty & health network, thereby building customer brand loyalty and discovering in-depth customer needs. We provide aesthetic medical services and subhealth medical services to meet their upgraded needs throughout their life cycle.

Industry Standing

No.1

Beauty and Wellness Brand in China

No.4

Non-Surgical Aesthetic Medical Brand in China

No.1

Most Extensive Beauty Store Network in China

Corporate Culture

Vision

Leading player in the beauty and health industry

Philosophy

Providing customer-oriented and high-quality services

Operating Cornerstone

Continuously pursuing the long-term growth of the Company, we remain committed to fostering long-lasting relationships with our valued customers.

Core Values

Customer orientation, collaborative synergy, continuous innovation and sharing success through joint efforts

Corporate Milestones

2023

Successfully listed on the Main Board of the Hong Kong Stock Exchange, stock code 2373.HK.

2020

Launched our self-developed Beauty Farm mini program, building a closed-loop digital shopping process to improve customer experience.

2018

Entering into the digitalized management era. Opened our first healthcare center under the Neology brand in Shanghai, paving a new path for the future of beauty and health.

2016

Invested strategically in premium beauty chain brand Palaispa.

2014

Positioned CellCare’s core brand philosophy as “small changes, big differences”.

2013

CITIC Industrial Fund strategic invested in Beauty Farm.

2010

Launched our aesthetic medical brand CellCare and opened up our first aesthetic medical clinic in Shanghai Hang Lung Plaza. Initiated the industry's first dual-beauty operating model.

1998

Our headquarter was relocated to Shanghai. Beauty Farm’s first franchised store was launched.

1997

Established the Wuhan Beauty Farm School, a certified vocational education institution Standardised our service nationwide throughout our advanced training system.

1993

Established our first professional beauty salon of Beauty Farm in Hainan province, officially introduced European beauty and health philosophy and advanced beauty technology to the female customers in domestic market, and pioneered the practice of offering customized beauty plans by the beauty advisors to the Chinese customers.

Corporate Governance

Management

Board Of Directors

Committee

Mr. Yang Li
Executive Director and Chairman of the Board

Mr. Li is primarily responsible for the overall management, business, and strategy of our Group, as well as oversight of our Group's commercial suitability and sustainability. Prior to joining our Group, Mr. Li was the deputy general manager at Hainan Development Construction General Company, the general manager at Hainan Real Estate Development General Company and the deputy director at the State-owned Assets Management Office of Hainan Province. Mr. Li entered Peking University and was send to RWTH Aachen University in Germany to continue his engineering master and obtained degree at public expense.

Mr. Songyong Lian
Vice Chairman of the Board, Chief Executive Officer and Executive Director

Mr. Lian is primarily responsible for our Group's overall management and overall strategy including decision-making on major matters. Mr. Lian has twenty years' experience in the aesthetic medical industry. Prior to joining our Group, Mr. Lian founded Juva Medical (Tianjin) Technology Co., Ltd. and was acquired by Haohai Biology Technology (HKEX: 06826; SSE STAR: 688366) in 2021. He previously served as deputy general manager at Henan Plastic Surgery Hospital Co., Ltd. and the general manager at Beijing Mansimei Medical Technology Co., Ltd. Mr. Lian obtained his master of business administration degree from Tsinghua University.

Ms. Min Zhou
Chief Financial Officer, Secretary of the Board of Directors and Joint Company Secretary

Ms. Zhou is primarily responsible for the management of Group's financial and legal affairs, mergers and acquisitions, and investor relations. Ms. Zhou has over 20 years of experience in chain enterprises financial management, investments and acquisitions. Prior to joining our Group, Ms. Zhou served in the supermarket business department of Bailian Group Co., Ltd.(SSE: 600827) and as the head of the finance department of Lianhua Supermarket Holdings Co., Ltd.(HKEX: 00980) for more than ten years. Ms. Zhou obtained her master’s degree in business administration from the Arizona State University W.P. Carey School of Business. She is a certified public accountant by the Chinese Institute of Certified Public Accountants and a tax agent by the Chinese Certified Tax Agent Association.

Mr. Li Yang

Executive Director and Chairman of the Board
Mr. Li Yang

Mr. Li is primarily responsible for the overall management, business, and strategy of our Group, as well as oversight of our Group's commercial suitability and sustainability. Prior to joining our Group, Mr. Li was the deputy general manager at Hainan Development Construction General Company, the general manager at Hainan Real Estate Development General Company and the deputy director at the State-owned Assets Management Office of Hainan Province. Mr. Li entered Peking University and was send to RWTH Aachen University in Germany to continue his engineering master and obtained degree at public expense.

Mr. Songyong Lian

Vice Chairman of the Board, Chief Executive Officer and Executive Director
Mr. Songyong Lian

Mr. Lian is primarily responsible for our Group's overall management and overall strategy including decision-making on major matters. Mr. Lian has twenty years' experience in the aesthetic medical industry. Prior to joining our Group, Mr. Lian founded Juva Medical (Tianjin) Technology Co., Ltd. and was acquired by Haohai Biology Technology (HKEX: 06826; SSE STAR: 688366) in 2021. He previously served as deputy general manager at Henan Plastic Surgery Hospital Co., Ltd. and the general manager at Beijing Mansimei Medical Technology Co., Ltd. Mr. Lian obtained his master of business administration degree from Tsinghua University.

Mr. Feng Zhai

Non-executive Director
Mr. Feng Zhai

Mr. Zhai joined our Group in December 2013 as a director of Shanghai Beauty Farm. He was appointed as a Director in February 2022 and was re-designated as a non-executive Director as of March 2022. Mr. Zhai is primarily responsible for formulating the Company’s strategies and supervising the Company’s operations and development. Mr. Zhai serves for Shanghai Daozhijian Enterprise Service Co., Ltd., bringing over 30 years of experience in the investment and management industry. Mr. Zhai also serves as director of CIIC Guanaitong (NEEQ: 871282), and non-executive director of ManpowerGroup (HKEX:2180). Positions previously held by Mr. Zhai include president of sales at Procter & Gamble (China) Co. Ltd. Greater China, sales director of Weihai Guangwei (SZSE:300699), Shaanxi Tourism (NEEQ: 870432) and Beijing Hualian Department Store (SZSE:000882). Mr. Zhai obtained his bachelor’s degree in environmental engineering from Tongji University.

Mr. Jiaqi Geng

Executive Director and Chairman of the Board.
Mr. Jiaqi Geng

Mr. Geng joined our Group in December 2013, and was subsequently appointed as a Director in February 2022. He was redesignated as a non-executive Director in March 2022. Mr. Geng is primarily responsible for decision-making with respect to major matters such as formulating overall strategies, hiring Company executives, and advancing mergers and acquisitions, as well as managing corporate financing. Mr. Geng is investment director of Beijing Pan Mao Investment Management Co., Ltd., bringing over 20 years of experience in the investment and management industry. Mr. Geng also serves as non-executive director of Yonghe Medical (HKEX:2279). Mr. Geng previously served as management positions for multiple companies, include director of Wangfujing Group (SSE:600859). Mr. Geng obtained his master’s degree in business administration from the State University of New Jersey, the U.S., and his bachelor’s degree in accounting & finance and business administration & management from Oxford Brookes University, the United Kingdom.

Ms. Fangyu Li

Non-executive Director
Ms. Fangyu Li

Ms. Li joined our Group as a business manager in May 2016. She was appointed as a Director in February 2022 and was redesignated as a non-executive Director in March 2022. She is primarily responsible for the overall management, business, and strategy of our Group and oversight of the commercial suitability and sustainability of our Group. Ms. Li obtained her a Bachelor of Science degree with a major in management from the London School of Economics and Political Science in London, United Kingdom in July 2012.

Mr. Mingchao Fan

Independent Non-executive Director
Mr. Mingchao Fan

Mr. Fan was appointed as an independent non-executive Director of the Company in January 2023 and is primarily responsible for supervising and providing independent advice to our Board. Mr. Fan has over 15 years of experience in arbitration and management. Mr. Fan currently serves as the Executive Vice President of the Shanghai Arbitration Commission, Council Member of China Commission of Arbitration for Sport and arbitrator of the Court of Arbitration for Sports. Prior to joining our Group, Mr. Fan worked as a lecturer and an associate professor for over 10 years, and served as the Deputy Director of the International Affairs Office at Shanghai University of Political Science and Law, the Director of Arbitration and ADR for North Asia of the International Chamber of Commerce, and the Chief Representative of its Shanghai Representative Office. Mr. Fan obtained his doctorate and bachelor’s degrees in international law from East China University of Politics and Law in Shanghai, and his master’s degree in international commercial law from the University of Manchester in the United Kingdom.

Mr. Teng Liu

Independent Non-executive Director
Mr. Teng Liu

Mr. Liu was appointed as an independent non-executive Director of the Company in January 2023 and is primarily responsible for supervising and providing independent advice to our Board. With extensive experience in financial management and investment banking, Mr. Liu serves as xx of xx, the chairman and SFC licensed responsible officer at China Eagle Asset Management Limited, and an independent non-executive director at Raily Aesthetic Medicine International Holdings, a medical beauty company listed on the Hong Kong Stock Exchange (HKEX: 2135), where he is the chairman of the audit committee and a member of the remuneration committee. Management positions at asset management companies held by Mr. Liu include acting CEO of China Universal Asset Management (Hong Kong) Company Limited, and executive director at China Orient International Asset Management Limited. Mr. Liu obtained his master’s degree in professional accounting and information systems from the City University of Hong Kong. He is an admitted member of the Association of Chartered Certified Accountants and a certified public accountant of Hong Kong Institute of Certified Public Accountants.

Mr. Hua Jiang

Independent Non-executive Director
Mr. Hua Jiang

Mr. Jiang was appointed as an independent non-executive Director of the Company in January 2023 and is primarily responsible for supervising and providing independent advice to our Board. Mr. Jiang has over 30 years of experience in academics and plastic surgery, and he currently serves as the chief physician and professor at Shanghai East Hospital. Prior to joining the Group, he was the director of plastic surgery at The Second Affiliated Hospital of the Second Military Medical University (currently known as Shanghai Changzheng Hospital). Mr. Jiang received his postgraduate degree in medicine from the National University of Singapore, and his bachelor’s degree in clinical medicine from the Second Military Medical University of the Chinese People’s Liberation Army in Shanghai. Mr. Jiang is a certified surgeon of the People’s Liberation Army General Logistics Department.

The Group is committed to maintaining high standards of corporate governance to safeguard the interests of the Shareholders and to enhance corporate value and accountability. We have adopted the code provisions of the Corporate Governance Code as its own corporate governance practices.

Audit Committee
Remuneration Committee
Nomination Committee
Mr. Teng Liu(Chairman)
Ms. Fangyu Li
Mr. Mingchao Fan
Mr. Mingchao Fan(Chairman)
Mr. Feng Zhai
Mr. Hua Jiang
Mr. Mingchao Fan(Chairman)
Mr. Songyong Lian
Mr. Hua Jiang
To read more about any of our committees or our corporate governance documents, please refer to the below links.