We have always adhered to the principles of green development and coexistence with nature, actively responding to the national"dual carbon" strategy.We have proactively addressed climate risks by embedding them within our risk management framework while defining targeted green objectives centered on energy conservation, emission reduction, and resource optimization.

• Established phased environmental targets – decreasing energy usage and water consumption
• Fostered a green supply chain – prioritizing partnerships with suppliers that champion sustainable development principles

With an unwavering dedication to the core philosophy of “customer­–oriented,” Beauty Farm empowers every customer to radiate confidence and allure.

• Established strict service standards to ensure high-quality services
• Led R&D-driven innovation, obtaining 14 Chinese utility model patents
• Upgraded digital technologies, fortifying information security infrastructure

We foster an enriching environment for career advancement, empowering female employees to ascend as capable professionals and stellar leaders.

• Offered a diverse array of tailored training programs
• Established a Women’s Federation, benchmarking the United Nations Women's Empowerment Principles (WEPs)
• Continuously enhanced employee care and welfare, fostering a more profound sense of team belonging

Advocating for common prosperity, we actively contribute to the betterment of society. We support and care for all through the philosophy of beauty.

• Participated in the "Village-Enterprise Pairing Precise Poverty Alleviation" program in Hongkou District, Shanghai
• Ongoing support for the Beauty Farm Primary School in Guizhou
• Partnered with Tencent to host the public welfare initiative "Beauty Power Together, Donate Steps for Love" charity marathon

Firmly committed to sustainable development, we seamlessly align corporate governance practices with our philosophy of beauty to promote the Company’s robust development.

• Established a Sustainable Development Committee
• Launched an Integrity Taskforce
• Strengthened risk management and internal audit systems